Brand & Media
Welcome to Clarvo AI's brand resource center. Here you'll find our official logos, brand guidelines, and media assets for press coverage, partnerships, and collaborations.
Brand Guidelines
Philosophy & Mission
Clarvo AI empowers tech professionals with an intelligent career agent that passively discovers opportunities and manages career growth. We believe in making career advancement effortless, data-driven, and visually coherent with our brand identity.
Our visual identity is born from a careful process, much like a moodboard, gathering inspirations, colors, and typographies to define a clear aesthetic direction. This ensures creative coherence by aligning all elements with our core values: innovation, clarity, and empowerment.
Brand Voice
Our communication is confident and focused on our users' career success. We strive for clarity and precision, ensuring our message is both informative and inspiring.
Logo Components
Our primary logo, the Wordmark, focuses on the "Clarvo" name, using customized typography (Inter font family) to create a unique visual identity. It emphasizes our brand name, conveying professionalism and innovation.
Brandmark (Logomark)
The Brandmark is our visual symbol or icon. It's designed to convey the essence of Clarvo AI and create a memorable, recognizable image that can stand alone, particularly in contexts where space is limited.
Logo Usage
Logo Usage Guidelines
✓ Do
- Maintain Safe Areas: Always provide a designated clear space around the logo. This prevents overlapping elements and ensures legibility and visual appeal.
- Consider Backgrounds: Use the appropriate logo version (e.g., primary, white) that offers the best contrast and visibility against the chosen background color, pattern, or texture.
- Scale Proportionally: Always resize the logo without distorting its proportions. Ensure it remains sharp and recognizable at all sizes, from small digital icons to large print formats.
- Use Official Files: Only use the official logo files provided in this kit to ensure brand consistency.
- Prioritize Legibility: Ensure the logo is always clear and easily readable in its application.
- Monochromatic for Print: When printing with limited colors, utilize monochromatic versions to simplify the process, reduce costs, and ensure color accuracy.
✗ Don't
- Alter Colors or Proportions: Do not change the logo's colors, skew, stretch, or rotate it.
- Add Effects: Avoid adding shadows, glows, outlines, or other visual effects not part of the original design.
- Use Low-Resolution Versions: Never use pixelated or blurry versions of the logo.
- Place on Busy Backgrounds: Avoid placing the logo on backgrounds that clash or make it difficult to see. Ensure sufficient contrast.
- Crowd the Logo: Do not place other elements too close to the logo; respect its safe area.
- Modify Typography: Do not change the font or alter the arrangement of the wordmark.
Typography
Font Weights & Usage:
- Inter Bold: For primary headlines and impactful statements.
- Inter SemiBold: For sub-headlines, emphasis, and call-to-action buttons.
- Inter Regular: For body copy, paragraphs, and general text.
- Inter Light: For captions, metadata, or tertiary information where a lighter touch is needed.
Character Sample (Inter Regular):
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789?.;/:!§@€
Ensure consistent use of these weights to maintain typographic hierarchy and visual harmony.
Color Palette
#0169FCrgb(1, 105, 252)Main brand color for CTAs, links, key UI elements, and primary brand expression.
#000000rgb(0, 0, 0)For all body text, dark backgrounds, and providing strong contrast and legibility.
#FFFFFFrgb(255, 255, 255)For text on dark backgrounds, page backgrounds, and creating clean, open space.
Partnership Inquiries
Email: hello@clarvo.ai
By downloading and using these assets, you agree to use them in accordance with our brand guidelines and for legitimate press, partnership, or promotional purposes only.